Introducing New LS50 Finishes: Moss Green and Sand Shell KEF, August 13, 2025



When it comes to Hi-Fi speakers, every listener wants them to reproduce sound with absolute accuracy, creating an experience that is as pure and natural as the original performance. However, the physical presence of that speaker within a home is just as important. 

At KEF, we believe that visual design and acoustic engineering are inseparable. How a loudspeaker looks and the materials from which it is made must serve the sound, creating a harmonious experience for both the ears and the eyes.

This purposeful design philosophy is the driving force behind introducing two new finishes for our iconic LS50 collection. Moss Green and Sand Shell are not simply aesthetic updates; they are an extension of our 'Soulful Minimalism' design theme, a response to the desire for home environments that feel restorative and authentic, without compromising acoustic perfection.

Introducing the Two New LS50 Colours

Moss Green

Moss Green is a colour of balance and restoration. It captures the natural world's quiet but resilient beauty, reflecting a forest floor's deep tranquillity. This rich, organic hue was meticulously selected to create an atmosphere of calm and stability, grounding the listening experience in a sense of natural harmony. 

It is a colour that fosters a deeper connection to the outdoors, bringing a feeling of renewal and focus into the home. In its understated elegance, Moss Green mirrors our commitment to pure, uncoloured sound.

Sand Shell

Sand Shell evokes a sense of serene timelessness. It is the colour of tranquil shores and warm, minimalist architecture, a neutral hue that conveys comfort, clarity, and calm. Its soft, muted tones are effortless in any living space. 

We chose Sand Shell for its honest and soothing character; it is a finish that does not demand attention, but rewards it. It provides the perfect visual counterpart to the pure, immersive sound of the LS50 Collection, embodying a quiet confidence that is felt as much as it is seen.

Acoustic Excellence, Aesthetically Realised

Our passion for acoustic excellence means we obsess over every detail. That iconic, curved baffle on the LS50? It’s the result of countless hours of simulation and testing, all to ensure the sound from our Uni-Q® driver is delivered with absolute purity. The form is not a matter of style, but a fundamental component of the sound itself.

This obsession led us to develop Metamaterial Absorption Technology (MAT™). It was our answer to a problem that has challenged speaker designers for decades: internal distortion. By creating a unique maze-like structure that absorbs 99% of this unwanted sound, we unlocked a level of detail and realism that was previously impossible. Working perfectly with our 12th generation Uni-Q driver, which projects an incredibly wide and uniform soundstage, the technology lets the music speak for itself. Our most pioneering technology is wrapped in a design that finally feels like home.

Press Release Documents

Website Address

https://international.kef.com
More Press Releases
December 4, 2024
Chord Company
New Chord Company C-type USB cables for Clearway & C-USB
The USB-C option brings Chord Company performance to everyday devices used for audio playback, including smartphones (like the iPhone 16/15), tablets and laptops. The two new USB-C cables offer a high-quality audio connection from a trusted brand with premium materials and expert craftmanship.
Read more
May 7, 2024
Sennheiser
Pocketable Powerhouse: This is ACCENTUM True Wireless
The Sennheiser brand today launches the latest member of their portable portfolio, ACCENTUM True Wireless. Packed with signature Sennheiser acoustics, dynamic wireless capabilities, and an all-new ergonomic design, it is an easy choice for an on-the-go, connected lifestyle.
Read more
June 15, 2023
Bose
Bose partners with chart-topping singer Normani
Bose believes in the power of sound to reach and unite fans across the globe, and multi-platinum selling artist Normani is no stranger to using her chart-topping hits to do just this. With new music on the horizon, Bose is announcing a partnership with Normani to highlight the sounds and stories around this new era that will reach music lovers worldwide.
Read more
FOLLOW US