Performance, passion and heritage: Bowers & Wilkins partners with Aston Martin Bowers and Wilkins, October 18, 2023

Bowers & Wilkins and Aston Martin are two iconic British brands driven by performance, passion and heritage. It is these shared values that brought us together for an exciting new partnership focused on combining class-leading high-performance sound with the ultra-luxury that Aston Martin is renowned for.

Great sound on the road is an essential part of an immersive driving experience, so working with Aston Martin to integrate True Sound into the DNA of its vehicles created the perfect opportunity for our fusion of ideologies and expertise. The goal was simple: provide Aston Martin with an immersive, emotive and intense listening experience for its drivers – and by utilising cutting-edge Bowers & Wilkins technology, this was made possible.

To celebrate this new thrilling partnership with Aston Martin, we joined with the iconic automotive marque to create a film detailing the collaborative process and workings behind the new DB12 and the technical innovations that went into creating its ground-breaking audio system. Additionally, during the film, we delve into what this partnership means to us and showcase how Bowers & Wilkins and Aston Martin enhance the driving experience through a combined passion for performance.

This initial collaboration between Bowers & Wilkins and Aston Martin on the DB12 – the ‘world’s first Super Tourer’ – combines a scintillating driving experience with exceptional refinement and state-of-the-art technology.

Featuring revolutionary Bowers & Wilkins technologies, including Nautilus™ aluminium Double Dome tweeters for exceptional high frequencies and reduced resonance, Continuum™ midrange speakers for open, natural and precise sound, and our Tweeter-on-Top design for outstanding detail, the DB12 houses an innovative sound system that complements its indulgent luxury.

Driving an Aston Martin is a sensory experience – and now, combined with the emotion that music conjures when heard in its finest form, a drive in the DB12 is like no other. It’s a sensation that needs to be experienced to be believed.

The joys of True Sound on the road are unforgettable – and with this fully integrated, innovative 15-speaker Bowers & Wilkins Surround Sound System, immersing yourself in every detail of those exhilarating performances, delivered with the precision and clarity of our finest loudspeakers, brings a beautiful intensity and emotion to every drive.

Press Release Documents

Website Address

https://www.bowerswilkins.com
More Press Releases
May 15, 2025
Lumin
Announcing LUMIN U2X A new flagship transport!
Equaling X1 in both status and build-quality, LUMIN U2X is a completely new flagship streaming transport designed to be the ultimate in digital output.
Read more
February 26, 2026
Esoteric
ESOTERIC's two best-selling models have evolved into the "XE" series: the N-05XE network DAC preamplifier and the S-05XE Class A stereo power amplifier.
ESOTERIC is releasing the N-05XE network DAC preamplifier, which condenses the essence of ESOTERIC into a single unit, and the S-05XE, a new benchmark for Class A stereo power amplifiers. Two of ESOTERIC's best-selling models have evolved into "XE" models with even richer musicality.
Read more
July 23, 2024
TAD
TADL INTRODUCES LIMITED EDITION TAD-R1TXLTD REFERENCE ONE SPEAKER SYSTEM IN SPECIALIZED FINISH
Technical Audio Devices Laboratories, Inc., today announced the TAD-R1TXLTD speaker system as the newest addition to its Reference Series of hi-fi speakers. The TAD-R1TXLTD is the limited edition of the critically acclaimed TAD-R1 Reference One top-of-the-line speaker system, released in 2019, with a host of additional refinements and enhancements, and only 25 pairs of them will be available worldwide on a built-to-order basis.
Read more
FOLLOW US