Technology Partner of the NFL

Supporting the NFL with technology,and transforming the future of the sport.

The National Football League and Sony announced a partnership naming Sony as an official technology partner of the NFL as well as the new official headphones of the NFL. This includes an expansion of Sony's sports technology through Hawk-Eye Innovations to support officiating and the development of on-field and sideline technologies including a new coach's sideline headset that will debut in the 2025 season. Through this partnership, Sony and the NFL will be working collaboratively with coaches, players, teams, and leadership across the organization to transform the future of football.

Sony's New NFL Coach's Headsets are Set to Debut on the Sidelines for 2025 Season

Introducing the all-new NFL Coach's Headset, designed by Sony and debuting for the 2025 season. Custom-engineered in close collaboration with the NFL and its coaches, these headsets are built to deliver crystal-clear sideline communication in the toughest game day conditions. Powered by Sony's decades of audio innovation and the same technology behind our industry-leading 1000X series, they're designed for peak clarity, reliability, and performance. As the official headset of the NFL, this launch marks the next chapter in our ongoing partnership to advance the game through technology.

Sony's extensive expertise in noise canceling played a key role in developing the custom solution built into these headsets. While tailored and tuned specifically for the sideline, the headset benefits from the same noise-canceling engineering trusted by millions of consumers worldwide in products like the 1000X series. Throughout the development phase, each unit was tested using real crowd noises in excess of 100 decibels to optimize the noise-canceling algorithm for in-stadium accuracy. The headsets also feature a custom-built microphone engineered specifically to isolate and elevate the coach's voice, ensuring consistent and clear communication on the field.

Personal Audio

The NFL’s choice for headphones

Imaging

Capturing the league’s most defining moments

Hawk-Eye Innovations

Quicker access to replay for enhanced game administration

Beyond Sports

Provides a new viewing experience to engage fans and expand audiences

Introducing the all-new NFL Coach’s Headset, designed by Sony and debuting for the 2025 season. Custom-engineered in close collaboration with the NFL and its coaches, these headsets are built to deliver crystal-clear sideline communication in the toughest game day conditions. Powered by Sony’s decades of audio innovation and the same technology behind our industry-leading 1000X series, they’re designed for peak clarity, reliability, and performance.

Premium Audio for The Athlete, The Fan, and The League

Industry Leading Noise Cancellation

Astonishing Sound Quality