Today, Bang & Olufsen launches the Atelier Limited Edition Art Deco, a striking new sound system that reimagines the brand's iconic Beolab 28 speakers and Beovision Theatre through the lens of Art Deco - the defining aesthetic of the 1920's and the decade of Bang & Olufsen's founding.

"This edition is a tribute to our origins and our journey," says Bang & Olufsen CEO Kristian Teär. "It's a fusion of design heritage and technical mastery, crafted to celebrate 100 years of innovation through timeless form," he continues.

With the same sculptural elegance and refined details that made Art Deco an enduring icon, the Atelier Limited Edition Art Deco materiality, and exquisite craftsmanship. Limited to just 100 units globally, this release marks a rare convergence of performance pays homage to a century of design excellence and acoustic craftsmanship by drawing on Art Deco's bold geometry, rich and artistry.

Crafted from dark rosewood and anodised in chestnut aluminium, the system showcases alternating lamella panels in tapered wood and straight aluminium evoking the rhythmic facade of classic Art Deco architecture. A matching rosewood case handcrafted at Bang & Olufsen's headquarters in Struer houses the engraved Beoremote, finished in chestnut aluminium and certificates of authenticity. The aluminium surfaces feature a precision-etched geometric motif blending modern machining with classic ornamentation. Hidden within the pattern, 100 engraved strokes subtly commemorate each year of Bang & Olufsen's legacy.

The attention to detail and tactility continues with Beosound Theatre's newly introduced wooden top cover, sculpted in a radial pattern inspired by Art Deco sunburst motifs. Beyond its visual elegance, the cover enhances acoustic transparency, exemplifying Bang & Olufsen's commitment to harmonising form and function. The Beolab 28's floating acoustic lens, encircled by a finely detailed radial ring, anchors the system as a sculptural