Maidstone, Kent/ Hethel, 7 July 2021 – Lotus and KEF have announced a partnership to bring high-end audio into the next generation of Lotus sports cars and premium electric lifestyle vehicles, commencing with the new Lotus Emira.
For its first automotive partnership, KEF has drawn on its 60 years of audio mastery to create a scalable audio experience which works from the smallest of cockpits to fully immersive 3D surround sound in larger vehicles. Working closely with Lotus, the engineering teams have created a novel flare which acoustically blends the speaker drive units into the car interior to ensure a truly spatial sound experience.
The Emira is the all-new mid-engined premium sports car that perfectly embodies the ongoing transformation of the Lotus business and brand. It features all the hallmarks that the automotive world has come to expect from a Lotus – striking design, thrilling dynamic performance delivering best-in-class ride and handling, outstanding aerodynamics and an unrivalled experience ‘For The Drivers’.
To create a world-class audio system to complement the thrill of the Emira driving experience, KEF has used its unique Uni-Q® technology in a 10-channel sound system. Deployed for the first time in a production car, Uni-Q® can reproduce the entire mid and high frequency sound spectrum from a single point in space, delivering a more coherent, hyper-realistic sound experience.
Simon Clare, Executive Director, Marketing, Group Lotus, commented: “We’re delighted that KEF’s first foray into automotive is with Lotus. It’s the perfect partnership – two iconic British brands that have built global acclaim through game-changing innovations and an uncompromising belief that the customer experience is everything.”
Grace Lo, President, KEF, commented: “KEF is honoured that Lotus selected it to define its new audio experience. We have been truly delighted at the level of commitment Lotus has made to optimising its vehicles to maximise the sound experience. I think the combined experience will be an utter joy!”