A New Performance-Driven Partnership Bowers and Wilkins, March 10, 2025

MAKE IMPOSSIBLE HAPPEN

McLaren’s engineers exist at the cutting edge of technology. So in order to achieve the unbeatable sound quality they demand and their cars deserve, they naturally turned to their kindred spirits at Bowers & Wilkins.

Uncompromised and uncompromising design

Our high-performance audio systems are an integral part of the cabin architecture.

Technology proven in the world’s best studios

Our technologies are in the most demanding of professional environments.

Unity is strength, every time

Our unique integrated technologies are fundamental to the cabin’s architecture.

An audio experience to equal the motoring experience

A common desire to push boundaries, of innovation and of excellence – and a common disdain for compromise. Two companies with shared ambitions and shared expertise deliver a peerless experience.

Recognized as the finest in the world

The two iF Design Awards for the Bowers & Wilkins audio installations in the McLaren GT and McLaren Speedtail simply confirm the unmatched level of engineering in, and the resulting audio performance of, these systems.

Constantly striving for perfection

Bowers & Wilkins brings its defining technologies to bear in the pursuit of the most complete audio system possible. Specified and implemented without compromise, it represents the point where the science of sound can be described as art.

Exceptional in every respect

Bowers & Wilkins engineers worked alongside their McLaren counterparts to create an audio system that enhances the entire McLaren experience. In appearance, in functionality and, above all, in performance. It’s utterly without compromise.

A team player

Bowers & Wilkins is McLaren's Official Audio Partner across both McLaren Automotive and McLaren Racing, including the world championship-winning Formula 1 team. Starting with the 2025 season, Bowers & Wilkins products will play a crucial role in the team’s extensive travel, relaxation and pre-race preparation needs throughout the season. 

Zeppelin McLaren Edition

The Zeppelin McLaren Edition is a wireless smart speaker reimagined for the streaming age. Double Dome tweeters, FST midrange drive units and a powerful subwoofer combine for 24-bit high-resolution stereo sound.

Px8 McLaren Edition

Celebrating the long-standing award-winning relationship between Bowers & Wilkins and McLaren Automotive, Px8 McLaren Edition headphones fuse McLaren-inspired styling and high-performance wireless sound.

Press Release Documents

Website Address

https://www.bowerswilkins.com
More Press Releases
January 14, 2025
Chord Company
New Chord Company Leyline2XL speaker cable
The new Leyline2XL speaker cable has been designed to bring out the best performance from any TV/cinema/home entertainment system, providing consistent and reliable service over long runs and in all environments – particularly useful for commercial or custom install applications where cables may be non-removable.
Read more
April 25, 2025
Audio Technica
Introducing the New R-Series Line to A-T's Audiophile Headphone Lineup
We’re excited to introduce our newest line of professional headphones – the ATH-R70xa Open-Back Reference Headphones, ATH-R50x Open-Back Reference Headphones, and the ATH-R30x Professional Open-Back Reference Headphones! These headphones, designed for sound engineers, producers, musicians, and audiophiles, offer all the features that detail-oriented professionals seek in precision sound quality and comfort.
Read more
November 8, 2025
Gold Note
Line 5: discover CD-5; PH-5 and PSU-5
Our commitment to audiophiles who seek exceptional sound quality leads us to create products that combine sonic excellence with the precision of craftsmanship.
Read more
FOLLOW US