A New Performance-Driven Partnership Bowers and Wilkins, March 10, 2025

MAKE IMPOSSIBLE HAPPEN

McLaren’s engineers exist at the cutting edge of technology. So in order to achieve the unbeatable sound quality they demand and their cars deserve, they naturally turned to their kindred spirits at Bowers & Wilkins.

Uncompromised and uncompromising design

Our high-performance audio systems are an integral part of the cabin architecture.

Technology proven in the world’s best studios

Our technologies are in the most demanding of professional environments.

Unity is strength, every time

Our unique integrated technologies are fundamental to the cabin’s architecture.

An audio experience to equal the motoring experience

A common desire to push boundaries, of innovation and of excellence – and a common disdain for compromise. Two companies with shared ambitions and shared expertise deliver a peerless experience.

Recognized as the finest in the world

The two iF Design Awards for the Bowers & Wilkins audio installations in the McLaren GT and McLaren Speedtail simply confirm the unmatched level of engineering in, and the resulting audio performance of, these systems.

Constantly striving for perfection

Bowers & Wilkins brings its defining technologies to bear in the pursuit of the most complete audio system possible. Specified and implemented without compromise, it represents the point where the science of sound can be described as art.

Exceptional in every respect

Bowers & Wilkins engineers worked alongside their McLaren counterparts to create an audio system that enhances the entire McLaren experience. In appearance, in functionality and, above all, in performance. It’s utterly without compromise.

A team player

Bowers & Wilkins is McLaren's Official Audio Partner across both McLaren Automotive and McLaren Racing, including the world championship-winning Formula 1 team. Starting with the 2025 season, Bowers & Wilkins products will play a crucial role in the team’s extensive travel, relaxation and pre-race preparation needs throughout the season. 

Zeppelin McLaren Edition

The Zeppelin McLaren Edition is a wireless smart speaker reimagined for the streaming age. Double Dome tweeters, FST midrange drive units and a powerful subwoofer combine for 24-bit high-resolution stereo sound.

Px8 McLaren Edition

Celebrating the long-standing award-winning relationship between Bowers & Wilkins and McLaren Automotive, Px8 McLaren Edition headphones fuse McLaren-inspired styling and high-performance wireless sound.

Press Release Documents

Website Address

https://www.bowerswilkins.com
More Press Releases
September 4, 2024
Sennheiser
The latest Sennheiser Smart Control App update paves the way for a powerful wireless future
The companion app for connected Sennheiser consumer audio devices gets a feature release in the latest version, setting the stage for customers to get even more out of new MOMENTUM and ACCENTUM true wireless earbuds.
Read more
December 22, 2025
SINE AUDIO
MC40 Dual Aluminum Alloy Filtration Power Conditioner
The new model MC 40 with an all-round design for HiFi and audio-visual. MC 40 comes with upgraded aluminum alloy core an extra-thick panel just like the S-60A. Everything inside is from years of SINE’s experience. Internal wiring choosing 13 AWG single core copper to power up. With slender design, MC 40 can fit in your system setup easily.
Read more
January 6, 2026
Audeze
Introducing Maxwell 2 — Elevate your game with industry-leading audio
We’ve upgraded the best-performing, best-reviewed headset on the market with even better audio quality, improved comfort, and exciting new features. Experience heightened spatial immersion, tactical precision, and punchier bass response from our patent-pending SLAM™ technology.
Read more
FOLLOW US