A New Performance-Driven Partnership Bowers and Wilkins, March 10, 2025

MAKE IMPOSSIBLE HAPPEN

McLaren’s engineers exist at the cutting edge of technology. So in order to achieve the unbeatable sound quality they demand and their cars deserve, they naturally turned to their kindred spirits at Bowers & Wilkins.

Uncompromised and uncompromising design

Our high-performance audio systems are an integral part of the cabin architecture.

Technology proven in the world’s best studios

Our technologies are in the most demanding of professional environments.

Unity is strength, every time

Our unique integrated technologies are fundamental to the cabin’s architecture.

An audio experience to equal the motoring experience

A common desire to push boundaries, of innovation and of excellence – and a common disdain for compromise. Two companies with shared ambitions and shared expertise deliver a peerless experience.

Recognized as the finest in the world

The two iF Design Awards for the Bowers & Wilkins audio installations in the McLaren GT and McLaren Speedtail simply confirm the unmatched level of engineering in, and the resulting audio performance of, these systems.

Constantly striving for perfection

Bowers & Wilkins brings its defining technologies to bear in the pursuit of the most complete audio system possible. Specified and implemented without compromise, it represents the point where the science of sound can be described as art.

Exceptional in every respect

Bowers & Wilkins engineers worked alongside their McLaren counterparts to create an audio system that enhances the entire McLaren experience. In appearance, in functionality and, above all, in performance. It’s utterly without compromise.

A team player

Bowers & Wilkins is McLaren's Official Audio Partner across both McLaren Automotive and McLaren Racing, including the world championship-winning Formula 1 team. Starting with the 2025 season, Bowers & Wilkins products will play a crucial role in the team’s extensive travel, relaxation and pre-race preparation needs throughout the season. 

Zeppelin McLaren Edition

The Zeppelin McLaren Edition is a wireless smart speaker reimagined for the streaming age. Double Dome tweeters, FST midrange drive units and a powerful subwoofer combine for 24-bit high-resolution stereo sound.

Px8 McLaren Edition

Celebrating the long-standing award-winning relationship between Bowers & Wilkins and McLaren Automotive, Px8 McLaren Edition headphones fuse McLaren-inspired styling and high-performance wireless sound.

Press Release Documents

Website Address

https://www.bowerswilkins.com
More Press Releases
July 21, 2025
Monitor Audio
Bronze Series 7G
The all-new Bronze Series 7G has gone back to the drawing board. The R&D team have investigated every previous Bronze Series to understand and extract all the qualities that have made Bronze DNA so special and strong, and what made it a class-leader.
Read more
March 25, 2025
MSB Technology
Introducing Bit Diffusion Technology!
Introducing MSB’s latest innovation: Bit Diffusion Technology. This new technology was invented by MSB’s Chief Circuit Designer, Dustin Symanski, while working on the forthcoming Sentinel DAC project with astounding results. He was able to adapt this into the Cascade DAC with a minor hardware update, but as for the performance gain, this is much more than a small tweak! It is a significant, technological step forward in musicality, resulting in wonderfully natural playback.
Read more
July 18, 2025
Elac
The NEW ConneX DCB61
Introducing the ConneX DCB61 Powered Bookshelf Speakers... a high-performance wireless speaker system designed for ultimate convenience and superior sound quality.
Read more
FOLLOW US