Bang & Olufsen announces the third-generation Beosound A1, a reimagined version of its award-winning portable Bluetooth speaker, now combining enhanced performance with circular design and elevated sound. Created in collaboration with renowned Danish designer Cecilie Manz, the A1 3rd Gen balances minimalist beauty and advanced acoustics, setting a new standard for portable sound.

"Beosound A1 3rd Gen represents everything we stand for at Bang & Olufsen - beautiful sound, enduring design, and a commitment to doing things better. It's a speaker that not only elevates everyday listening but also reflects our vision for more thoughtful, lasting products. We're proud to offer something that combines aesthetic integrity with meaningful innovation," says CEO Kristian Teär.

A Timeless Design

The Beosound A1 is more than a speaker - it's a sculptural object, crafted from pearl-blasted aluminium with 2,173 precision-milled holes and a soft, waterproof leather strap. The speaker is available in Bang & Olufsen's classic Natural Aluminium colourway, as well as two new finishes: Honey Tone and Eucalyptus Green, inspired by nature.

A redesigned aluminium strap lock by Cecilie Manz reinforces the minimalist expression while enhancing its robustness. With an IP67 rating, it's fully dust and waterproof; ready for life on the go.

Unmatched Performance

The A1 3rd Gen features the largest woofer in its class, delivering deeper bass with a Bass SPL of 64dB, 2dB more than its predecessor. The result is rich, room-filling sound from a compact, go-anywhere form.

Battery life now extends up to 24 hours, ensuring long-lasting performance wherever you are. With stereo pairing across both 2nd and 3rd Gen models, immersive soundscapes are always within reach.

The Bluetooth 5.1 speaker includes existing features such as a three-microphone array for excellent call quality so that A1 can be used as a speakerphone. With Bluetooth, Microsoft Swift Pair, and Google Fast Pair, A1 connects instantly and holds strong, keeping your soundtrack seamless and uninterrupted.

Crafted for Longevity

Built with a modular architecture and designed for a 10-year lifetime in its first useful lifecycle, the A1 3rd Gen applies circular design principles. This modular Bluetooth speaker is the first in the world to be Cradle to Cradle Certified® (Bronze Level). This ambitious certification aims to support a serviceable, upgradeable, and repairable approach to product design.

A replaceable battery by professionals in Bang & Olufsen stores and up to 5 years warranty with Beocare further reflect Bang & Olufsen's dedication to circular design and enduring value.